6th
Annual Technology Mini-Conference
April 21-22
The Mack Center was delighted to once again co-host
(with the Management Department) this unique annual event, designed to
help encourage, cultivate and showcase the next generation of management
researchers studying technology-based industries and firms. Faculty
presenters discussed their research and working papers with a group of peers
and senior faculty who provide valuable input to their projects in progress.
This year's event was especially insightful. Here are a few of the
photos of the young scholars and senior faculty discussants in action
(more photos will be posted this weekend):



First row: Conference organizers Mary
Benner, Anita Tucker and Davis Hsu; Corey Phelps; Michael Fern;
Second row: New Product Development speakers (left
to right: Carliss Baldwin, Michael Fern, Scott Turner, Karl Ulrich,
Sebastian Fixon and Won Hee Lee); Lori Rosenkopf, Nicolaj Siggelkow, Won Hee
Lee and Aija Leiponen; Third row: Jonathan
Eckhardt; Pai-Ling Yin; Deepak Somaya and Harbir Singh; Fourth row: George
Day; Ashish Arora and Joel Waldfogel; and Sebastian Fixson.
Link
to last year's conference
Agenda
Location: 250
Jon M. Huntsman Hall
(Note: Click on title of the paper to download)

12:00
Registration and lunch (MBA Café, Huntsman Hall, 2nd Floor)
12:45
Opening remarks
1:00
Panel 1:
New Product Development
(Moderator: Anita Tucker)
“Organizing for new product development: Aligning project environment and design”
(Michael Fern, Laura Cardinal, Richard Burton, Scott Turner))
“The dynamic role of
knowledge relatedness at industry birth: The evolution of
the automotive airbag industry” (Won Hee Lee, Sebastian Fixson)
Panel 1
Discussants: Carliss Baldwin (HBS), Karl Ulrich (Wharton)
3:00
Break
3:30
Panel 2:
Networks
(Moderator: Anita Tucker)
“Technological
exploration: A longitudinal study of the role of recombinatory
search and social capital in alliance networks” (Corey
Phelps)
“Component modularity, team network structure and the attendance to
technical
interdependencies in complex product development” (Manuel
Sosa, Martin
Gargiulo, Craig Rowles)
Panel 2 Discussants: Lori
Rosenkopf (Wharton), James Wade (Rutgers)
5:30
Free time
7:00
Dinner at the University Club (Inn at Penn, 2nd Floor, 36th
and Walnut)

8:30
Continental breakfast (MBA Café, Huntsman
Hall, 2nd Floor)
9:00 Panel
3: Technology adoption
and protection
(Moderator: David Hsu)
“Economic and technical drivers
of technology choice: Browsers” (Timothy
Bresnahan, Pai-Ling
Yin)
“Vermeers and Rembrandts in the
same attic: Complementarity between
copyright and trademark
in software firms’ IP leveraging strategies” (Stuart
Graham, Deepak Somaya)
Panel 3 Discussants: Ashish Arora (Carnegie Mellon),
Joel Waldfogel
(Wharton)
11:00 Break
11:30 Panel 4:
Standards
(Moderator: David Hsu)
“Cooperative strategies in the
standardization of wireless telecommunications”
(Aija Leiponen)
Panel
4 Discussant: Harbir Singh (Wharton)
12:30 Lunch
1:30 Panel
5: Public/private
innovation interface
(Moderator: Mary Benner)
“A study of the relationship
between public innovation and commercial
entrepreneurship in
nascent technology markets” (Jonathan Eckhardt)
“Restructuring research: Communication costs and the democratization of university
innovation ” (Ajay Agrawal, Avi Goldfarb)
Panel 5 Discussants: Connie Helfat (Tuck), Dan Levinthal (Wharton)
3:30 – 4:30 Reception
>> Click to
download agenda>>