Technology
Enabled
Business Transformation
An Insight-Building Event for Industry Decision Makers
FRIDAY NOVEMBER 2
Presented by the
William & Phyllis
Mack Center for Technological Innovation
Prof. Harbir Singh
A Wharton
School Conference Designed & Sponsored by the
William & Phyllis
Mack Center for Technological Innovation
Organized by Professor Harbir Singh, Co-Director of the Mack Center, and
Prof. Nicolaj Siggelkow
Conference Description & Agenda
In today's increasingly interconnected
world, the use of communication and computational technologies has
transformed the way firms do business. Companies have redefined how
they perform their internal operations.
As new products and even industries have
emerged, enabled by digital technologies, so also have new paths toward
competitive advantage and profit.
The progress of Internet and
communication technologies is changing the interaction between
employees, corporations, customers and society at large. A number of
firms are capitalizing on the emergent opportunities, and are leading
the creation of an electronically networked world. In doing so, the
boundaries between firms, industries, and societies are blurring and
evolving in new ways.
Critical Issues and questions addressed
in this event will include:
v
How is “technology-enabled business
transformation” influencing Corporate
Strategy?
v
What lessons can be learned from industries
that have been transformed by emerging
digital technologies?
v
How is digital connectivity changing how we
live and work?
v
How are best practice firms creating and
benefiting from Information Networks?
v
How is digitization transforming business
processes, international services and
workflow?
Conference
Participants: Attendees
included more than 90 senior executives from large corporations involved in technological
innovation/emerging technologies, including decision makers responsible
for strategic planning, R&D, market scanning, marketing and organization
development.
Agenda
8:00 - 8:30 Continental Breakfast
and Networking
8:30 - 8:35 Welcome and Introduction
Harbir Singh - Co-Director, William & Phyllis Mack Center;
Acting Chair, Management Department; and
Mack Professor of Management, The Wharton School
8:35 – 9:20 Digital Transformation
and Corporate Strategy
Professor Thomas Eisenman - Assoc. Professor of Business Administration
Harvard Business School
9:45 –11:15 Transformation of
Corporations Through Connectivit y
IBM’s Proactive Approach to Transformation:
Leading Change When Business Is Good
Steve Kloeblen – Vice President, Business Development, New Growth Platforms
Moneshia Greafin Zu Eltz – Corporate Development Executive, IBM
Microsoft: Enterprise Awareness Networks
Jon Udell - Technical Evangelist, Microsoft
In the blogosphere and in social networks,
people are now astonishingly well-informed about news and about each others'
activities. How can enterprises, lacking Internet scale,
create the same high levels of awareness in the same easy and natural ways?
By recognizing and exploiting the power of syndication. The same
publish-and-subscribe mechanisms that are turbocharging awareness at
Internet scale can be adapted for use in the enterprise. This talk will
summarize both the technical and organizational strategies that together can
create an enterprise awareness network.
11:30 – 12:15 Ten Years of Napster:
Ten Lessons Learned
Professor Peter Fader - Francis and Pei-Yuan Chia Professor of Marketing;
The Wharton School
12:15 – 1:15 LUNCH
1:15 – 3:15 The Digitization of
Services and the Transformation of Work
DuPont: Using IT to Effect Business
Transformation
James D. Thompson - Assoc. Director, Wharton Entrepreneurial Programs
and Director, Societal Wealth Program, The Wharton School
John Ranieri - Vice President and General Manager, DuPont Bio-Based
Materials
Outsourcing Lessons
Professor Ravi Aron – Asst. Professor of
Information and Operations Management, The Marshall School of Business,
University of Southern California
and Senior Fellow, Mack Center; The Wharton School
Citigroup: Transformation in Banking & Financial Services
Peter Nag - Citigroup Global Wealth Management Offshore Initiative
3:15 Closing Comments
John Ranieri, DuPont
